Predictions about the future are always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service . It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the value delivered. Value as a Service is the simple idea that measurable value delivered for customers will be the ultimate competitive battleground. Every customer will want to understand the exact value that they are being provided. They will want a quantifiable difference as they compare their options. Is your business ready to embrace this coming disruption? Are you ready?

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Rob is the chief executive officer and president of Coupa, and he drives the company s strategy and execution. Since 2009, Rob has led Coupa to a 100 percent revenue growth and over-95-percent customer renewal rate for six consecutive years. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran global product marketing and management as a member of the executive management team as the company scaled from an early start-up to a successful public company. Prior to that, Rob directed product management at Siebel Systems, where he helped build Siebel ERM into one of the company s fastest-growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and he spent four years at Accenture, where he focused on global SAP systems implementations.Rob is a guest lecturer at Harvard and Stanford business schools and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news programs, including Bloomberg s Money Moves and NPR s Morning Edition. Rob holds a BS in information systems from the State University of New York at Albany and an MBA from Harvard Business School."

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