An organization can prosper only by supplying value to its customers. But what in fact constitutes value? Competitive pricing and cost-effective production and distribution are merely parts of a bigger picture, says management consultant Louis De Rose.In this ground-breaking book, De Rose presents a new and more encompassing definition of value: 'the satisfaction of customer requirements at the least total cost of acquisition, ownership, and use.' With step-by-step guidelines and numerous examples from actual companies, he demonstrates how to reassess and restructure your business's core activities in terms of total contribution to customer value.The components of the 'value network' are the five key processes of marketing, engineering, acquisition, manufacturing, and customer service. In effect, most businesses manage them separately - and unwittingly direct their efforts toward internal concerns rather than external results. De Rose's program reverses that profit-draining process: It shows how to create value and add value within each process, while simultaneously integrating them as an interconnected network aimed at the common goal of customer satisfaction.The Value Network will put your organization on the road 'back to basics and forward to fundamentals,' as De Rose explains. Specifically, it will help you understand 'value' as your customers actually perceive it; manage time, information, human resources, and financial capital for value results in all key processes; use cross-functional teams as microcosms of the value network and as organizational models for the network structure; implement value costing (also known as activity-based costing); establish alliances with customers and suppliers that enhance the company's efforts to create and add value.'Managing for value results is a rationale that is continuing and constant,' the author says. 'It is a rationale that provides purpose and objective, regardless of changes in the technical, economic, and competitive environment.' No matter how the business landscape may change, applying the wisdom of The Value Network will put your organization on solid ground for decades to come.

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Detalles bibliogr�ficos

T�tulo: The Value Network
Editor: AMACOM
Fecha de publicaci�n: 1994
Idioma: Ingl�s
ISBN 10: 0814451098
ISBN 13: 9780814451090
Encuadernaci�n: Hardcover
Estado: Collectible-Very Good
Peso: 660 gramos

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Sinopsis

It doesn't matter how effeciently a company is run, if it doesn't deliver services or goods that have tangible value to customers. This book establishes a working definition of value, and explains how to create and deliver it through integrating five key processes - marketing, engineering, acquisition, manufacturing and customer service. Using many examples from actual companies, the book shows readers how to: determine what "value" is to any given customer; plan, organize, integrate, measure and improve the five critical value-contributing processes; use cross-functional teams as links in the network; improve information exchange as links by utilizing technology; and reorient activities in terms of value and watch profits grow. Louis De Rose is the author of "Value Selling".

Acerca del autor

Louis J. De Rose was formerly professor and chairman of the business management department at Fordham University.

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At SZ Global, we specialize in uncovering and preserving the written treasures of the past. Our carefully curated collection features rare, out-of-print, and collectible books spanning every category?from timeless literature and historic first editions to niche volumes, vintage prints, and antique works that can no longer be found in circulation. Every book we offer carries a story beyond its pages, whether it?s a classic that shaped generations, an antique volume with unique craftsmanship, or a collectible title cherished by enthusiasts. At SZ Global, we believe books are more than objects; they are pieces of cultural heritage, preserved for collectors, readers, and dreamers alike. Whether you are building your personal library, searching for a meaningful gift, or seeking an investment piece, SZ Global is your trusted source for books that stand the test of time.

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