Value First, Then Price (Paperback)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2021

1032012129 / 9781032012124

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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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Vendedor de IberLibro desde 29 de junio de 2022

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Descripción del artículo del vendedor

Paperback. Value-based pricing pricing a product or service according to its value to the customer rather than its cost is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice. Value-based pricingpricing a product or service according to its value to the customer rather than its costis the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de ref. del artículo 9781032012124

Título
Value First, Then Price (Paperback)
Autor
Andreas Hinterhuber
Editorial
Taylor & Francis Ltd, London
Año de publicación
2021
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1032012129
ISBN 13
9781032012124
Edición
2ª Edición

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

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ArtículoDe 7 a 14 días hábilesDe 7 a 60 días hábiles
Primer artículoEUR 44,22EUR 44,22
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