The Valuation of Information Technology: A Guide for Strategy Development, Valuation, and Financial Planning Gardner, Christopher

Top executives support The Valuation of Information Technology "This is the first book which I have seen that places corporate decision-making on a logical and quantitative basis. Decisions which have traditionally been done by the 'seat of the pants' are subjected to the same rigorous analysis as is routine in the hard sciences. I think this book strikes off in a completely new direction and deserves to be read by anyone contemplating a career in business." -Dr. Mel Schwartz, Nobel Laureate in Physics 1988 and Professor Emeritus, Stanford and Columbia Universities "An insightful, rewarding evaluation of information technology-with the aim being the creation of shareholder value. Chris Gardner's detailed work shows how powerfully constructive and destructive the forces of innovation can be. Mastering information technology is the key to twenty-first-century commercial success. This book is a driver toward that mastery." -Tom Gardner, The Motley Fool (Fool.com) "Finally, a clear set of tools for those of us who are trying to find a path through a jungle of complexity. Chris Gardner has clearly and crisply provided a road map of rationality to help direct our path through a chaotic world of accelerating change." -Peter Sprague, Founder, Chairman, and CEO, Wave Systems, and former Chairman of National Semiconductor "The Valuation of Information Technology provides a practical, step-by-step approach for analyzing the attractiveness of an information technology system.. Highly recommended." -Derek R. Reisfield, Vice Chairman, Luminant Worldwide, and formerly President, CBS New Media, Chairman, Marketwatch.com, and Member of the Board, Sportsline USA "Information and technology are transforming commerce and challenging traditional valuation methods. The Valuation of Information Technology builds a bridge between familiar valuation, grounded on customer value, revenue, cost, and earnings contributions all on the one side, and the returns available in the new information technology context on the other. With these tools, added to thoughtful application and judgment, you will be a wiser leader investor, and consumer." -Stephen B. Bonner, President and CEO, Cancer Treatment Centers of America "Chris Gardner's book comes at the right time for many businesses which can no longer afford the guessing or the hip-shooting that has been the solution algorithm in many companies. He points out the systemic thinking that is possible and the discipline that is required to tackle the issues in a sound, responsible, and competitively superior way." -Dr. Rainer Famulla, Partner, Andersen Consulting "The Valuation of Information Technology tackles the tough problem of defining the value of new technologies company shareholders using integrated analytical techniques. The methodologies presented in the book are essential to any successful new business development. I highly recommend it." -Dr. Khasha Mohammadi, President, e-Networks, and formerly of Bell Labs "Clearly we have entered an era where many organizations are making 'bet the company' investment decisions in information technology and the Internet. Unfortunately, many of these investments are made on an emotional basis alone. The Valuation of Information Technology provides a significant advance in our ability for making these decisions on a more thoughtful, analytic basis." -Frank Ostroff, Author of The Horizontal Organization "For the first time, The Valuation of Information Technology marries corporate finance with technology marketing to create a technology decision guide focused on what matters most-shareholder value." -Jim Szafranski, Marketing Manager, Tut Systems

CHRISTOPHER GARDNER is a Partner at PricewaterhouseCoopers, where he leads the Information Technology Strategy Group in their New York office. Gardner formerly held key positions at leading management consultancies, including IT specialist at McKinsey and Company, principal at A.T. Kearney, and vice president at Bain and Company.