Utilizing Case Studies in Business Education

Many educators need help to effectively incorporate case studies into their teaching, often requiring more expertise and guidance to maximize their educational impact. This challenge is particularly acute in disciplines such as entrepreneurship, tourism, finance, business law, and digital marketing, where real-life examples can significantly enhance students' learning experiences. Current resources often need more practical advice on implementing theoretical concepts, leaving educators unsure how to utilize case studies to achieve specific educational objectives. Utilizing Case Studies in Business Education offers a comprehensive solution for educators seeking to enhance their teaching with case studies. It provides a practical guideline with pedagogical instructions on effectively utilizing case studies in teaching, offering strategies for attaining teaching goals, and improving students' analytical skills and problem-solving abilities. The book presents real-life cases from the Gulf Cooperation Council (GCC) and other international locations, enabling students to analyze national and regional examples and gain a deeper contextual understanding.

Dr Tahar Lazhar Ayed received his MBA from the University of Quebec at Montreal, Canada in 2002 and his Ph.D in Business administration from Tunis Al Manar University in 2009. He is certified in Business analytics from Harvard Business School and earned a Post-Graduate Program in Data Science and Business analysis from the University of Texas – Austin. Actually, Dr Ayed is serving as an Associate Professor at School of Business and Law (Dar Al-Hekma University), department chair of Management and Marketing and director of MBA program, where he joined in August 2022. He worked at Umm Al-Qura University, KSA (Department of Marketing, College of Business) as assistant and associate professor, consultant and trainer from 2012 to 2022. He worked as a Marketing Manager at CFH Security in Canada from 2000 to 2004, as a Lecturer at the School of Economics and Commerce (Tunis, Tunisia) from 2004 to 2006, a lecture and assistant Professor at the School of Commerce (Sfax, Tunisia) from 2006 to 2012. He served the Institute of Consulting and Research Studies (Umm Al Qura University) as a marketing consultant from 2016 to 2018. He is an associate researcher at the University of Paris and a pane Associate Professor.

Dr. Inass Salamah Ali is Dean of the School of Business and Law (SBL) at Dar Al-Hekma University in Jeddah, Saudi Arabia. Her academic journey began with earning a doctorate in management from the University of Stirling in the U.K., where her research was focused on refining Customer Relationship Management. Prior to this, she obtained a Master's degree in Software Engineering/Computer Science from Colorado Technical University, USA, following her undergraduate studies in Mathematics at the Women's College of Education in Jeddah, Saudi Arabia. Joining the faculty of Dar Al-Hekma University in 2008 as an assistant professor in the Management Information Systems Program within the School of Business, Dr. Ali steadily advanced her teaching and leadership skills. In 2010, she was appointment as the Program Director for the Management Information Systems (MIS) program, marking the beginning of her contributions to the university's academic development. She had managerial roles as director of the scientific research center and director of the quality assurance and strategic planning department in Dar Al-Hekma University. In 2014, Dr. Ali was entrusted with the role of heading the Hekma School of Business & Law, a testament to her leadership skills and commitment to excellence. In this capacity, she oversees diverse academic programs both undergraduate and graduate levels. Complementing her academic responsibilities, Dr. Ali is an active participant in international and national conferences, seminars, and workshops, where she continues to enrich her research and development.

Hany H. Abdelhamied holds a Ph.D. in Hospitality and Tourism management from Bournemouth University , UK and Helwan University, Egypt. a joint supervision system. Dr. Abdelhamied is a professor of Hospitality and Tourism management, school of business and Law, Dar Alhekma University and faculty of Hotels and tourism studies, University of Sadat city, Egypt. His research interests include: Human resources in hospitality, Sustainability, Food quality, food service management, e-marketing; consumer behaviors; e-booking in hotels; entrepreneurship, and new trends in green tourism SMEs, e-commerce; blended learning adoption in high-education enterprises and structural equation modeling analysis. Prof. Abdelhamied is a certified trainer In Umm Al-Qura University.

Dr. Amani Hamza, has worked with Dar Al Hekma University for the past 22 years as a distinguished educator with a Ph.D. in Management, specializing in teaching management courses and fostering leadership development. She has a wealth of experience in academia and a passion for empowering individuals. Amani has made significant contributions in teaching, coaching, and mentoring students, and others. As an experienced professor, Amani's teaching style is highly regarded for its ability to blend theoretical concepts with practical applications, equipping students with the skills necessary to thrive in the ever-changing business landscape. One of Amani's most remarkable accomplishments is her leadership in numerous projects focused on women's empowerment, where in collaboration with Babson College, Amani played a pivotal role in developing a one-year program that culminated in the establishment of renowned and sustainable social enterprises. This initiative not only provided aspiring female entrepreneurs with the necessary resources and knowledge but also served as an inspiration for young entrepreneurs across various industries. Moreover, Amani has been actively involved in curriculum development and reviews, ensuring the relevance and quality of academic programs both nationally and internationally. Her contributions have helped shape educational offerings to align with industry demands and emerging trends, bridging the gap between academia and the business world. Recognizing the importance of connecting academia with industry, Amani has initiated various events that bring renowned experts, such as Philip Kotler (Marketing Guru), to the Middle East for the first time. These events serve as platforms for knowledge exchange, fostering collaboration and innovation between academia and industry professionals as these events attracted a wide audience, Notably, Amani has excelled as a coach and mentor, guiding individuals on their professional journeys, and supporting their personal growth. Being a certified executive coach and emotional intelligence coach underscores her commitment to helping others develop self-awareness, empathy, and effective communication skills. In addition to her extensive academic contributions, Amani remains committed to making a lasting impact beyond the classroom. Her dedication to empowering individuals and fostering sustainable social enterprises reflects her passion for social change and entrepreneurship. Her efforts in women's empowerment, curriculum development, and knowledge exchange have solidified her reputation as a respected educator, thought leader, and catalyst for positive change. Amani is currently seeking opportunities that incorporates industry-driven case studies and projects into the academic curriculum. These initiatives provide students with real-world challenges and allow them to work closely with industry partners. By involving industry professionals in the development and evaluation of these projects, Dr. Amani ensures that students gain practical knowledge and skills that are relevant to the industry. This approach creates a seamless transition for students from academia to the professional world.