Using Secondary Data in Marketing Research (Hardcover)

Idioma: inglés

Editorial: Bloomsbury Publishing Plc, Westport, 1995

0899309615 / 9780899309613

Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Descripción del artículo del vendedor

Hardcover. Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data. It also provides an encyclopedic listing of specific sources of secondary data, including a listing of sources of global/worldwide information to assist marketing decision making. An important resource for marketing professionals, academics, and graduate students of marketing.The book begins with an overview that includes an international case in marketing. The following six chapters comprise the first part of the book, which delineates the advantages and disadvantages of secondary data, and reveals precisely how to evaluate their quality. These chapters identify differences between internal and external secondary data, including specific types of each. The second part begins with an overview that also includes an actual case in marketing. The following five chapters contain comprehensive listings of specific secondary data information sources, categorized according to the following: sources of information specific to marketing; global/worldwide information sources; sources of information regarding American Census Data; information sources about industries, corporations, and finances; and general business information sources. Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9780899309613

Título
Using Secondary Data in Marketing Research (Hardcover)
Autor
Gordon Patzer
Editorial
Bloomsbury Publishing Plc, Westport
Año de publicación
1995
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0899309615
ISBN 13
9780899309613

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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