Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media (Digital China)
Idioma: inglés
Editorial: Alarice International, 2018
- Tapa blanda
- Usado
Librería: Ammareal, Morangis, FranciaAmmareal
Vendedor de IberLibro desde 29 de agosto de 2016
Condición: Usado - Muy bueno
EUR 5,49
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Añadir al carritoDescripción del artículo del vendedor
Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Ammareal gives back up to 15% of this item's net price to charity organizations.
N° de ref. del artículo G-385-637
- Título
- Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media (Digital China)
- Autor
- Ashley Galina Dudarenok
- Editorial
- Alarice International
- Año de publicación
- 2018
- Estado
- Bon
- Encuadernación
- Softcover
- Idioma
- inglés
- ISBN 10
- 0692066934
- ISBN 13
- 9780692066935
- Serie
- Libro 3 de 11: Digital China
If you want to expand your business to the world’s largest e-market, this is the book you need.
In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.
What’s new:
- New Retail and the Future of Commerce in China
- Alibaba vs Tencent
- Social Ranking 2020
- Technology and Shifting Epicenters
- China Going Global
- China’s Soft Power
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.
- What Every Marketer Needs to Know about China
- How Your Business Can Harness Chinese Social Media
- WeChat: China’s Operating System
- Weibo: China’s Online Hotspot
- The Future: Get Ready for New Retail
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
“Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.”
– Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors
“Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it.”
– Peter Gordon, Editor of Asian Review of Books
“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”
– Fredda McDonald, Managing Director of World 50
If you’re ready to buy it, scroll up and click "Add to Cart" now!
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
If you want to expand your business to the world’s largest e-market, this is the book you need.
In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.
What’s new:
- New Retail and the Future of Commerce in China
- Alibaba vs Tencent
- Social Ranking 2020
- Technology and Shifting Epicenters
- China Going Global
- China’s Soft Power
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.
- What Every Marketer Needs to Know about China
- How Your Business Can Harness Chinese Social Media
- WeChat: China’s Operating System
- Weibo: China’s Online Hotspot
- The Future: Get Ready for New Retail
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
“Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.”
– Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors
“Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it.”
– Peter Gordon, Editor of Asian Review of Books
“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”
– Fredda McDonald, Managing Director of World 50
If you’re ready to buy it, scroll up and click "Add to Cart" now!
“Acerca de” puede pertenecer a otra edición de este título.
Ammareal
Morangis, Francia
Vendedor de IberLibro desde 29 de agosto de 2016
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English below. Ammareal est une librairie professionnelle spécialisée dans le livre d’occasion. Nous expédions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et académiques. Nous reversons jusqu’à 15% du prix de vente de chaque livre à des organisations caritatives, des bibliothèques et des associations luttant contre l’illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.…
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