Understanding Media: (Routledge Classics): The Extension of Man

McLuhan, Marshall

ISBN 10: 0415253977 ISBN 13: 9780415253970

Editorial: Routledge, 2001

Idioma: Ingl�s

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Detalles bibliogr�ficos

T�tulo

Understanding Media: (Routledge Classics): The Extension of Man

Editor

Routledge

Fecha de publicaci�n

2001

Idioma

Ingl�s

ISBN 10

0415253977

ISBN 13

9780415253970

Encuadernaci�n

Soft cover

Edici�n

2nd Edition

Estado

Near Fine

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Sinopsis

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Acerca del autor

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

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