Understanding and Managing Customers
Doole, Isabel, Lowe, Robin, Lancaster, Peter
ISBN 10: 0273685627 ISBN 13: 9780273685623
Editorial: Pearson Education, Limited, 2005
Usado
Encuadernación de tapa blanda
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP16699123
Sinopsis:
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus.
Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.
Reseña del editor: Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Understanding and Managing Customers
Editorial: Pearson Education, Limited
Año de publicación: 2005
Encuadernación: Encuadernación de tapa blanda
Condición: Good