We all have occasions in which we want or need to persuade someone of greater clout, prestige or authority to see things our way. Many influence books address peer influence and downward influence (leadership). This book is unique because it reveals that upward influence success requires different tactics than generic influence tactics, because powerful people aren’t like everyone else. It tells real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success, as well as insights from those whose minds they changed.

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Amy Showalter is founder and principal in The Showalter Group, Inc. Her clients include Southwest Airlines, the American Heart Association, Pfizer, International Paper, Buffalo Wild Wings, the U.S. Green Building Council, and Hospital Corporation of America. Amy has drawn on over twenty years of experience teaching organizations how to get powerful people on their side. Her research with thousands of underdog influencers and the high-powered people whose minds they changed reveal the behaviors that work.

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