Unblocked: How Blockchains Will Change Your Business (and What to Do about It)

Understand the Blockchain Opportunity: No Technical Background Required

Imagine it's 1994 and the dawn of the internet. In many ways, it is. Entrepreneurs are once again laying the rails for a new digital world. And, just like the first digital revolution, this one will again transform the way we live, work and play. The technology known as blockchain is poised to disrupt entrenched industries and shatter today’s business models. With so much at stake, how do you prepare?

Unblocked takes you past the hype and insider technobabble to show you what blockchains are, why they matter (even if you think they don’t), and how they’re going to change your business and your customer. Unblocked explains:

• Why ignoring this technology now exposes you to competitive disruption
• What innovation is coming in this next era—no technical background required
• Why blockchains could be a new growth strategy for business
• How to guide your business to respond to this innovative new technology

"If you are going to shape the future, you probably want to understand what's coming next. Unblocked can help you understand entrepreneurs' visions for a new era of innovation."  - Tony Hsieh, CEO of Zappos.com & New York Times Best Selling Author of Delivering Happiness

"You can't fix what you can't see. Alison McCauley presents a smart business case for the world's next digital transformation with Unblocked."  - Keith Weed, CMO, Unilever

"It’s essential to understand the disruptive potential of blockchains, the behind-the-scenes technology of cryptocurrency. Just as the internet transformed business models, blockchains are poised to do the same again. Alison McCauley deftly educates business leaders on the context and implications of this coming shift with Unblocked."  - Eric Ly, Co-Founder, LinkedIn

“With Unblocked, Alison McCauley gives a clear and compelling explanation of the six forces powering the massive, but yet to be fully realized potential of blockchain technology."  - Bharath Kadaba, Chief Innovation Officer, Intuit

"A must-read book for any executive or investor who wants to know how to benefit from blockchain's potential."  - Matthew Le Merle, Managing Partner Keiretsu Capital and Author, Corporate Innovation in the Fifth Era

"Blockchains hold the potential to completely transform our digital lives. If you want your business to stay relevant in this future, you need to read Unblocked."  - Troy B. Parkes, FedEx Institute of Technology

"Alison deftly breaks down the opportunity and the risk of blockchains in this engaging book that every business leader should read."  - Mari Cross, Head of Customer Success, Adobe

"In her remarkably accessible Unblocked, Alison McCauley pulls back the curtain to demystify this new technology and how it is inspiring the next generation of visionaries and entrepreneurs."  - Andy Cunningham, Founder Cunningham Collective, Aspen Institute Trustee, Author, Get to Aha!

"Blockchain and related technologies are poised to create massive disruption and wealth creation over the next ten years. If you want your business to thrive in this new world order, the first thing you need to do is read Unblocked ."  - Lou Kerner, Co-Founder, CryptoOracle

"Blockchains could shape a better future for consumers to engage with brands. An open framework that puts consumers in control of privacy is long overdue, and could drive new ways for brands to deliver value. But first you have to understand what's coming—start by reading Unblocked."  - Carissa Ganelli, Chief Digital Officer, Subway