The Ultimate Dealer Guide To Facebook Advertising: Sell More Cars
Idioma: inglés
Editorial: Raz Publishing House, 2017
- Tapa blanda
- Nuevo
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Vendedor de AbeBooks desde 6 de enero de 2003
Condición: Nuevo
EUR 20,88
Cantidad disponible: 1 disponibles
Añadir al carritoDescripción del artículo del vendedor
128 pages. 9.00x6.00x0.29 inches. In Stock.
N° de ref. del artículo zk0692869018
- Título
- The Ultimate Dealer Guide To Facebook Advertising: Sell More Cars
- Autor
- Razavi, Amir
- Editorial
- Raz Publishing House
- Año de publicación
- 2017
- Estado
- Brand New
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0692869018
- ISBN 13
- 9780692869017
Growing your car dealership requires you to use all the tools at your disposal-and that includes digital advertising with Facebook. Dealerships overlook the Facebook Ads network at their own peril: It happens to be a peerlessly robust and valuable tool that, when wielded strategically, can help you to carefully target local buyers, establish a connection with them, and ultimately convert them into customers.
But what makes Facebook Ads such a good choice for dealerships? What really makes Facebook Ads a uniquely powerful platform is the advanced, data-driven audience targeting that it provides. Drawing on actual vehicle registration information, you can choose to display ads only to buyers in your geographic market who have the intention of buying a new vehicle. What is more, you can bid on Facebook ad displays that only require payment if a potential buyer clicks on your ad. In other words, there is really no risk of wasted money or wasted clicks.
Be Strategic About Facebook Ads
To get any kind of value out of Facebook Ads, you have to know how to use it effectively—and the sheer number of options available to Facebook advertisers means that, for as valuable as it can be, it is also a little complicated.
Our new book provides you with a road map—not just strategies, but thorough how-tos and tutorials that will tell you everything you need to know about using Facebook Ads to grow your dealership.
We have structured it as a beginner's guide, aimed specifically at auto dealership owners, managers, and marketing directors. And we've focused the book solely on the activities that add value to dealerships, helping you build your local visibility while also connecting with warm leads in your immediate area.
What You'll Learn
- Develop your dealership's very own Facebook page, optimizing it so that it looks truly professional and appealing.
- Create buyer personas, which can be invaluable to you as you seek to personalize your ad content and target them to specific buyers.
- Create your very first Facebook ad, familiarizing yourself with Facebook Ads Manager while also composing effective ad copy.
- Select the best images for use in your Facebook ads, ones that draw attention while also conforming to Facebook's stated guidelines.
- Target your audience effectively, narrowing your ad displays so that they are only shown to local buyers who fit your desired demographics.
- Build Custom Audiences, allowing you to show your ads to people already on your email contact list, or to buyers who have visited your dealership website.
- Bid on Facebook Ads, maximizing your displays while also making effective use of your marketing budget.
- Evaluate the different types of ads that Facebook offers, choosing the ones that make the most sense for your dealership and its goals.
- Remarket, keeping in touch with buyers who have already seen your ads or visited your dealership website.
- Optimize and troubleshoot your Facebook Ads campaign, ensuring that it it strategically flawless.
- Employ the best principles of content marketing, educating and nurturing the leads you win through your dealership's Facebook activity.
To get good at Facebook Ads, you'll need to learn your way around the platform—and that requires an experienced guide. This book was written by digital marketing experts who have devoted their careers to helping car dealerships prosper.
After reading it, you'll be able to create and implement a strategy that will transform your dealership into a true powerhouse, drawing new customers from Facebook and developing major local visibility.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Growing your car dealership requires you to use all the tools at your disposal-and that includes digital advertising with Facebook. Dealerships overlook the Facebook Ads network at their own peril: It happens to be a peerlessly robust and valuable tool that, when wielded strategically, can help you to carefully target local buyers, establish a connection with them, and ultimately convert them into customers.
But what makes Facebook Ads such a good choice for dealerships? What really makes Facebook Ads a uniquely powerful platform is the advanced, data-driven audience targeting that it provides. Drawing on actual vehicle registration information, you can choose to display ads only to buyers in your geographic market who have the intention of buying a new vehicle. What is more, you can bid on Facebook ad displays that only require payment if a potential buyer clicks on your ad. In other words, there is really no risk of wasted money or wasted clicks.
Be Strategic About Facebook Ads
To get any kind of value out of Facebook Ads, you have to know how to use it effectively—and the sheer number of options available to Facebook advertisers means that, for as valuable as it can be, it is also a little complicated.
Our new book provides you with a road map—not just strategies, but thorough how-tos and tutorials that will tell you everything you need to know about using Facebook Ads to grow your dealership.
We have structured it as a beginner's guide, aimed specifically at auto dealership owners, managers, and marketing directors. And we've focused the book solely on the activities that add value to dealerships, helping you build your local visibility while also connecting with warm leads in your immediate area.
What You'll Learn
- Develop your dealership's very own Facebook page, optimizing it so that it looks truly professional and appealing.
- Create buyer personas, which can be invaluable to you as you seek to personalize your ad content and target them to specific buyers.
- Create your very first Facebook ad, familiarizing yourself with Facebook Ads Manager while also composing effective ad copy.
- Select the best images for use in your Facebook ads, ones that draw attention while also conforming to Facebook's stated guidelines.
- Target your audience effectively, narrowing your ad displays so that they are only shown to local buyers who fit your desired demographics.
- Build Custom Audiences, allowing you to show your ads to people already on your email contact list, or to buyers who have visited your dealership website.
- Bid on Facebook Ads, maximizing your displays while also making effective use of your marketing budget.
- Evaluate the different types of ads that Facebook offers, choosing the ones that make the most sense for your dealership and its goals.
- Remarket, keeping in touch with buyers who have already seen your ads or visited your dealership website.
- Optimize and troubleshoot your Facebook Ads campaign, ensuring that it it strategically flawless.
- Employ the best principles of content marketing, educating and nurturing the leads you win through your dealership's Facebook activity.
To get good at Facebook Ads, you'll need to learn your way around the platform—and that requires an experienced guide. This book was written by digital marketing experts who have devoted their careers to helping car dealerships prosper.
After reading it, you'll be able to create and implement a strategy that will transform your dealership into a true powerhouse, drawing new customers from Facebook and developing major local visibility.
“Acerca de” puede pertenecer a otra edición de este título.
Revaluation Books
Exeter, Reino Unido
Vendedor de AbeBooks desde 6 de enero de 2003
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 7 a 14 días hábiles | De 2 a 3 días hábiles |
|---|---|---|
| Primer artículo | EUR 14,54 | EUR 34,89 |
Métodos de pago
Información empresarial del vendedor
Edward Bowditch Ltd
Exstowe, Exton
Exeter, Reino Unido EX3 0PP
Condiciones de venta
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a Revaluation Books, Hounslow, United Kingdom, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Orders usually dispatched within two working days.