USERPALOOZA - A Field Researcher's Guide: . because it's easier to design for a customer you understand.
Idioma: inglés
Editorial: Nick Bowmast 01/v /27 N, 2018
- Tapa blanda
- Usado
Librería: Bahamut Media, Reading, Reino UnidoBahamut Media
Vendedor de IberLibro desde 15 de agosto de 2012
Condición: Usado - Bueno
EUR 18,94
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
N° de ref. del artículo 6545-9780473458768
- Título
- USERPALOOZA - A Field Researcher's Guide: . because it's easier to design for a customer you understand.
- Autor
- Nick Bowmast, Mat Tait
- Editorial
- Nick Bowmast 01/v /27 N
- Año de publicación
- 2018
- Estado
- Very Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0473458764
- ISBN 13
- 9780473458768
- Ilustrador
- Tait, Mat
...because it's easier to design for a customer you understand.
"This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft."Andrew Harder, Director of Design Research & Strategy, eBay
Today’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does.
Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings its product or service into their world.
This book is for you if...
- you want to understand your customer – for yourself, your clients or your internal teams.
- you work in the trenches of brand, marketing, or design – physical or digital – and want to understand how people think, feel and behave around your product or service.
- your team or clients are insight-starved and looking to fuel their decisions about what really matters to customers, by meeting them in their world.
What you’ll learn:
- How to think about, plan and conduct successful field research to inform design projects.
- How to gain insight and understanding by connecting with your customer, either visiting them in their home or context.
- Who to talk to, how to choose and find them
- Priming yourself and your team for a high value immersive experience
- Capturing moments that matter with notes, images and audio
- Interview techniques and tools to open your senses and your customers’ world
- Making sense of your data
- Shaping and sharing your insights for engaging, lasting impact.
More praise for USERPALOOZA:
“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience.”
Perry Klebahn Adjunct Professor Stanford University d.school
“USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.”
Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow
“Nick captures the reality of field research with a rare sensitivity. USERPALOOZA skips the ‘why’ to make more space for a fantastic, jargon-free, practical guide to anyone starting out in what we call user research. Genius.”
David Whittle. VP Product Insights – Spotify.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
...because it's easier to design for a customer you understand.
"This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft."Andrew Harder, Director of Design Research & Strategy, eBay
Today’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does.
Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings its product or service into their world.
This book is for you if...
- you want to understand your customer – for yourself, your clients or your internal teams.
- you work in the trenches of brand, marketing, or design – physical or digital – and want to understand how people think, feel and behave around your product or service.
- your team or clients are insight-starved and looking to fuel their decisions about what really matters to customers, by meeting them in their world.
What you’ll learn:
- How to think about, plan and conduct successful field research to inform design projects.
- How to gain insight and understanding by connecting with your customer, either visiting them in their home or context.
- Who to talk to, how to choose and find them
- Priming yourself and your team for a high value immersive experience
- Capturing moments that matter with notes, images and audio
- Interview techniques and tools to open your senses and your customers’ world
- Making sense of your data
- Shaping and sharing your insights for engaging, lasting impact.
More praise for USERPALOOZA:
“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience.”
Perry Klebahn Adjunct Professor Stanford University d.school
“USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.”
Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow
“Nick captures the reality of field research with a rare sensitivity. USERPALOOZA skips the ‘why’ to make more space for a fantastic, jargon-free, practical guide to anyone starting out in what we call user research. Genius.”
David Whittle. VP Product Insights – Spotify.
“Acerca de” puede pertenecer a otra edición de este título.
Bahamut Media
Reading, Reino Unido
Vendedor de IberLibro desde 15 de agosto de 2012
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 4 a 15 días hábiles | De 4 a 15 días hábiles |
|---|---|---|
| Primer artículo | EUR 8,26 | EUR 8,26 |
Métodos de pago
Información empresarial del vendedor
WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, Reino Unido RG30 1DZ
Condiciones de venta
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a Bahamut Media, Wallingford, United Kingdom, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
All books will normally be shipped within 1 working day of being ordered. We provide the best shipping rates we can to each country and you can rest assured that if you are not happy with anything you receive, you have a 100% money-back guarantee with us.