UNKNOWN

Digital platforms have transformed consumer behavior, shaping how people discover, explore, and purchase products and services. With the rise of social media, e-commerce sites, and mobile applications, consumers are more informed and connected. These platforms allow for instant access to information and reviews while creating communities where users can share experiences and recommendations. As a result, traditional marketing strategies are evolving, requiring brands to adapt to the fast-paced digital landscape and engage with consumers in meaningful ways. Understanding the influence of these platforms is essential for businesses that want to understand modern consumer behavior and build lasting customer relationships. Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.

Prof . Ercan Özen , received his BSc in Public Finance (1994), MSc in Business-Accounting (1997), PhD in Business Finance (2008) from University of Afyon Kocatepe. Now he is associate professor of finance in department of banking and finance, Faculty of Applied Sciences, University of Uşak, Turkey. His current research interests include different aspects of Finance. He has (co-) authored 10 book chapters and more than 50 papers, more than 40 conferences participation, member in International Program Committee of 3 conferences and workshops. He is chair of International Applied Social Sciences Congress. Author also is certificated accountant, member of Agean Finance Association and member of TEMA (Turkey Combating Soil Erosion, for Reforestation and the Protection of Natural Resources Foundation.)

Azad Singh , JRF/SRF, MBA, Ph.D. from Chaudhary Devi Lal University, Sirsa, Haryana, India. He is a reviewer in various Journal. He has specialized in Human Resource Management, Marketing Management, and General Management. He has published more than 15 research papers, and book chapters in edited books and attended various conferences regarding Human Resource Management and other management areas, and invited talks on a wide variety of management subjects. With 8+ years of blended experience (Industry & Academia) presently working as an Assistant Professor position at, Geeta University, Panipat (Haryana).

Prof. (Dr.) Sanjay Taneja is currently a Professor in Research at Graphic Era University, Dehradun, India. His significant thrust areas are Banking Regulations, Banking and Finance (Fin Tech, Green Finance), Risks, Insurance Management, Green Economics and Management of Innovation in Insurance. He holds a double master’s degree (MBA &M.Com.) in management with a specialization in Finance and Marketing. He received his PG degrees in Management (Gold Medalist) from Chaudhary Devi University, Sirsa, India in 2012. He earned his Doctor of Philosophy (Sponsored By ICSSR) in Banking and Finance entitled “An Appraisal of financial performance of Indian Banking Sector: A Comparative study of Public, Private and Foreign banks in 2016 from Chaudhary Devi University, Sirsa, India. He received his Post Doctoral Degree from faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey entitled on “Impact of the European Green Deal on Carbon (CO2) Emission in Turkey” in 2023. He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Prof. Taneja has more than fifty publications in total (Scopus/ABDC/Web of Science- 27).

Dr. Rajendra Rajaram , a Chartered Accountant (SA) and PhD holder, is an Associate Professor of Managerial Accounting and Financial Management at the University of KwaZulu-Natal, with a research focus on business rescue, financial risk management, and SME development, who has extensive leadership experience, has published numerous peer-reviewed articles, authored book chapters, presented at international conferences, supervised PhD and master's students, served as a business rescue practitioner and consultant, and won multiple awards including the South African Institute of Professional Accountants Best PhD Award in 2019Dr. Rajendra Rajaram, a Chartered Accountant (SA) and PhD holder, is an Associate Professor of Managerial Accounting and Financial Management at the University of KwaZulu-Natal, with a research focus on business rescue, financial risk management, and SME development, who has extensive leadership experience, has published numerous peer-reviewed articles, authored book chapters, presented at international conferences, supervised PhD and master's students, served as a business rescue practitioner and consultant, and won multiple awards including the South African Institute of Professional Accountants Best PhD Award in 2019.

J. Paulo Davim is a Full Professor at the University of Aveiro, Portugal. He is also distinguished as honorary professor in several universities/colleges/institutes in China, India and Spain. He received his PhD in Mechanical Engineering, MSc in Mechanical Engineering (materials and manufacturing processes) and Mechanical Engineering degree (5 years), from the University of Porto (FEUP), the Aggregate title (Full Habilitation) from the University of Coimbra and the DSc (Higher Doctorate) from London Metropolitan University. He is Fellow (FIET) of IET-London and Eur Ing by Engineers Europe FEANI-Brussels. He is also Senior Chartered Engineer by the Portuguese Institution of Engineers with an MBA and Specialist titles in Engineering and Industrial Management as well as in Metrology. He has more than 35 years of teaching and research experience in Manufacturing, Materials, Mechanical and Industrial Engineering, with special emphasis in Machining, Tribology & Surface Engineering. He has also interest in Design, Management, Sustainability, Industry 5.0, Engineering Education and Higher Education for Sustainability. He has guided large numbers of postdoc, PhD and master’s students as well as has coordinated and participated in several financed research projects. He has received several scientific awards and honors. He has worked as evaluator of projects for ERC-European Research Council and other international research agencies as well as examiner of PhD thesis for many universities in different countries. He is the Editor in Chief of several international journals, book Series Editor and Scientific Advisory for many conferences. Presently, he is an Editorial Board member of 30 international journals and acts as reviewer for more than 200. In addition, he has also published as editor (and co-editor) more than 300 books and as author (and co-author) more than 15 books, 100 book chapters and 600 articles in journals and conferences (WoS/h-index 70+/17000+ citations, SCOPUS/h-index 79+/21500+ citations, Google Scholar/h-index 99+/36500+ citations). He was listed in World´s Top 2% Scientists by Stanford University study 2023 (Ranked at 1 National Ranking / 2112 World Ranking single year 2022). Also, he was listed in Research.com ranking 2024 (Ranked at 1 National Ranking / 82 World Ranking in field of Mechanical and Aerospace Engineering and Ranked at 7 National Ranking / 1400 World Ranking in field of Materials Science). 2022/23/24 - Research.com Mechanical and Aerospace Engineering/Materials Science in Portugal Leader Award