How do you decide on the right typeface for your audience? This book is the complete reference to finding the perfect typeface for any project. Organised by style, makes this the easiest and most applicable type reference for designers struggling under a deadline to find the right typographic mood for their design project. Essential for any type of designer, typefaces and corresponding colour palettes are clearly labelled for easy access and understanding. Moods, aspect, time frame and era, and age group are divided into designated sections providing readers with the best suited typefaces for each.

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Timothy Samara is a New York City-based graphic designer and educator. His fifteen-year career, focused primarlly on visual identity development includes a diverse project history - from branding systems and user interfaces to books, animation and architectural work. He is currently a member of the design faculty of the School of Visual Arts, Fashion Institute of Technology and New York University.

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