Turning the Giant : Disrupting Your Industry With Persistent Innovation

Face the Giants Standing Between You and the Success You Envision

Many leaders hesitate to innovate, struggle with uncertainty, or find themselves unsure of how to reach the future they imagine. Turning the Giant offers a clear, experience-driven path forward.

John Berra―who rose from a shy, uncertain university student to Chairman of Emerson Process Management and a member of the Process Automation Hall of Fame―shares the insights gained from decades of confronting the “giants” that shape a leader’s journey. Writing with authority and conviction, he illustrates why the most enduring challenges cannot be eliminated but can be transformed into strategic advantages.

In this book, you will discover:

• Timeless leadership principles that drive success even amid rapid technological change
• Why most giants―like corporate bureaucracy, self-doubt, innovation, skepticism, and competition―will always exist, and how to turn them to your benefit
• Real-world insights for navigating complex, high-stakes environments
• How to approach challenges with confidence, clarity, and resilience

Though today’s technologies are advancing rapidly and reshaping industries across the globe, the core concept of leadership remains constant: great leaders learn how to turn obstacles into opportunities.

If you are ready to confront your challenges and transform them into catalysts for growth, Turning the Giant will inspire and equip you to take your next decisive step.