Traversing the Valley of Death: A practical guide for corporate innovation leaders. Este artículo no está disponible.
7 valoraciones de Goodreads
Idioma: inglés
Editorial: Stephen K Markham, 2014
- Tapa blanda
- Usado
Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Vendedor de 5 estrellas
Vendedor de IberLibro desde 16 de marzo de 2007
No disponible
Tapa blanda
Condición: Usado - Bueno
EUR 36,20
Descripción del artículo del vendedor
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
N° de ref. del artículo GOR007637060
- Título
- Traversing the Valley of Death: A practical guide for corporate innovation leaders
- Autor
- Mugge, Paul C
- Editorial
- Stephen K Markham
- Año de publicación
- 2014
- Estado
- Very Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0990985318
- ISBN 13
- 9780990985310
- Peso del artículo
- 386 gramos
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.
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Acerca del autor
Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.
“Acerca de” puede pertenecer a otra edición de este título.