Transitioning Media in a Post COVID World
ISBN 10: 3030953327 ISBN 13: 9783030953324
Editorial: Springer, 2023
Usado
Softcover
Librería:
BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Alemania
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 14 de julio de 2011
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Descripción
Descripción:
Transitioning Media in a Post COVID World In deutscher Sprache. pages. N° de ref. del artículo BN215698
Sinopsis:
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Acerca del autor:
Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).
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Detalles bibliográficos
Título: Transitioning Media in a Post COVID World
Editorial: Springer
Año de publicación: 2023
Encuadernación: Softcover
Condición: gut
Edición: 2023.