Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated). Este artículo no está disponible.
Fiske, Neil,Silverstein, Michael J.
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Idioma: inglés
Editorial: Portfolio Hardcover, 2004
- Tapa dura
- Usado
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de AmericaHPB-Diamond
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N° de ref. del artículo S_475293405
- Título
- Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
- Autor
- Fiske, Neil,Silverstein, Michael J.
- Editorial
- Portfolio Hardcover
- Año de publicación
- 2004
- Estado
- Very Good
- Encuadernación
- hardcover
- Idioma
- inglés
- ISBN 10
- 1591840805
- ISBN 13
- 9781591840800
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.
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Acerca del autor
Michael Silverstein is a senior vice president of The Boston Consulting Group. He has helped clients develop new premium-priced products that command $4 billion in retail sales.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
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