Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them. Este artículo no está disponible.
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Idioma: inglés
Editorial: Penguin Publishing Group, 2008
- Tapa blanda
- Usado
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G1591840708I4N00
- Título
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Autor
- Silverstein, Michael J.; Fiske, Neil; Butman, John
- Editorial
- Penguin Publishing Group
- Año de publicación
- 2008
- Estado
- Very Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Peso del artículo
- 0,68 libras
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
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Acerca del autor
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
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