Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars
Martin, Dick
ISBN 10: 0814472435 ISBN 13: 9780814472439
Editorial: Amacom Books, 2004
Usado
Encuadernación de tapa dura
Librería:
Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Honoris Librarius
Miembro de AbeBooks desde 1996
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Descripción
Descripción:
Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de ref. del artículo K03Q-00290
Sinopsis:
Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.
Acerca del autor: Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.
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Detalles bibliográficos
Título: Tough Calls: AT&T and the Hard Lessons ...
Editorial: Amacom Books
Año de publicación: 2004
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Condición de la sobrecubierta: Sobrecubierta Incluida