Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Moore, Geoffrey A.

ISBN 10: 0060745819 ISBN 13: 9780060745813

Editorial: Harper Business, 2005

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Detalles bibliogr�ficos

T�tulo

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Editor

Harper Business

Fecha de publicaci�n

2005

Idioma

Ingl�s

ISBN 10

0060745819

ISBN 13

9780060745813

Encuadernaci�n

Paperback

Estado

Very Good

Estado de la sobrecubierta

No Jacket

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Sinopsis

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Acerca del autor

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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