Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Moore, Geoffrey A.

ISBN 10: 0060745819 ISBN 13: 9780060745813

Editorial: HarperCollins Publishers, 2005

Idioma: Ingl�s

Condici�n: Usado - Aceptable Encuadernaci�n de tapa blanda

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Used book that is in clean, average condition without any missing pages.

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Detalles bibliogr�ficos

T�tulo

Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Editor

HarperCollins Publishers

Fecha de publicaci�n

2005

Idioma

Ingl�s

ISBN 10

0060745819

ISBN 13

9780060745813

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

Good

Cat�logos de vendedores

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Sinopsis

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Acerca del autor

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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