This update of the successful first edition offers tools and methods for effectively thinking through the consequences of a given action before making major decisions. Managers will not only gain an understanding of effective tools and methodologies for modelling in decision making, but also come to understand how modelling functions alongside intuition,vision, and leadership. This is an invaluable guide to using modelling to explore potential scenarios and make the right business decision.

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Mike Pidd is Professor of Management Science at Lancaster University and a Past President of the Operational Research Society. His research interests focus on the development of usable models in management science and computer simulation and he has published widely in many academic journals and books. His authored books include the highly regarded Computer Simulation in Management Science (John Wiley & Sons), now in its fourth edition.

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