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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Vendedor de IberLibro desde 11 de junio de 1999
Condición: Nuevo
EUR 20,67
Cantidad disponible: 15 disponibles
Añadir al carritoDescripción del artículo del vendedor
New Book. Shipped from UK. Established seller since 2000.
N° de ref. del artículo FW-9781394411849
- Título
- Ticker Shock
- Autor
- Katie Perry
- Editorial
- John Wiley and Sons
- Año de publicación
- 2026
- Estado
- New
- Encuadernación
- HRD
- Idioma
- inglés
- ISBN 10
- 1394411847
- ISBN 13
- 9781394411849
- Peso del artículo
- 614 gramos
How identity, access, and attention are transforming the future of corporate branding and investor relations
The modern market is no longer defined solely by balance sheets and earnings reports―it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares―they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals.
Through vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, Ticker Shock provides a critical framework for understanding and adapting to today's participatory, high-velocity markets where visibility equals value, and trust is earned in real time.
The first comprehensive analysis of retail investor culture and its impact on corporate identity, Ticker Shock:
- Highlights how social media and digital visibility drive market sentiment and valuation
- Explains why retail speculation is as much cultural expression as financial decision
- Features case studies from leading companies such as Robinhood, Palantir, and Netflix
- Explores how CEOs must now communicate like creators to maintain credibility and relevance
- Provides actionable insights for investor relations, communications, and marketing teams
- Examines how AI, tokenization, and social platforms are redefining due diligence and access
- Maps the regulatory and reputational challenges of a participatory financial system
Ideal for executives, investor relations officers, communications professionals, and corporate strategists, Ticker Shock is essential reading for MBA and business school courses in finance, marketing, and corporate communications. It is also a critical reference for financial media, analysts, and fintech operators navigating the evolving dynamics between brand, behavior, and belief in modern markets.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
KATHERINE PERRY is a marketer, writer, financial creator, and investor relations strategist with a front-row seat to the rise of modern retail investing. She has produced and hosted financial content for SoFi, Morning Brew, and Stocktwits, and advises fintech brands and public companies on engaging contemporary investors. Perry has been featured in Forbes, The Wall Street Journal, and Bloomberg, and speaks regularly at industry and academic events.
“Acerca de” puede pertenecer a otra edición de este título.
PBShop.store UK
Fairford, GLOS, Reino Unido
Vendedor de IberLibro desde 11 de junio de 1999
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 10 a 20 días hábiles | De 10 a 20 días hábiles |
|---|---|---|
| Primer artículo | EUR 6,00 | EUR 6,00 |
Métodos de pago
Descripción de la tienda
**Please note our transit times are from the date of dispatch.** We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
Especialidad
Hardbacks, PaperbacksInformación empresarial del vendedor
Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, Reino Unido GL7 4BX
Condiciones de venta
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Información sobre el derecho de desistimiento
Derecho legal de desistimiento
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- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
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