Ticker Shock

Idioma: inglés

Editorial: John Wiley and Sons Inc, US, 2026

1394411847 / 9781394411849

Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United

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Descripción del artículo del vendedor

How identity, access, and attention are transforming the future of corporate branding and investor relations The modern market is no longer defined solely by balance sheets and earnings reports-it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares-they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals. Through vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, Ticker Shock provides a critical framework for understanding and adapting to today's participatory, high-velocity markets where visibility equals value, and trust is earned in real time. The first comprehensive analysis of retail investor culture and its impact on corporate identity, Ticker Shock: Highlights how social media and digital visibility drive market sentiment and valuationExplains why retail speculation is as much cultural expression as financial decisionFeatures case studies from leading companies such as Robinhood, Palantir, and NetflixExplores how CEOs must now communicate like creators to maintain credibility and relevanceProvides actionable insights for investor relations, communications, and marketing teamsExamines how AI, tokenization, and social platforms are redefining due diligence and accessMaps the regulatory and reputational challenges of a participatory financial system Ideal for executives, investor relations officers, communications professionals, and corporate strategists, Ticker Shock is essential reading for MBA and business school courses in finance, marketing, and corporate communications. It is also a critical reference for financial media, analysts, and fintech operators navigating the evolving dynamics between brand, behavior, and belief in modern markets.

N° de ref. del artículo LU-9781394411849

Título
Ticker Shock
Autor
Katherine Perry
Editorial
John Wiley and Sons Inc, US
Año de publicación
2026
Estado
New
Encuadernación
Hardback
Idioma
inglés
ISBN 10
1394411847
ISBN 13
9781394411849
Peso del artículo
522 gramos

Rarewaves USA United

HEBRON, KY, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 20 de junio de 2025

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ArtículoDe 30 a 30 días hábilesDe 14 a 14 días hábiles
Primer artículoEUR 43,05EUR 57,69
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