This book is aimed squarely at the Independent Software Vendor (ISV) who is considering Force.com as a route to market their software offerings. Alternatively you could be part of a corporate IT department looking to deliver solutions more quickly for your business users. You have many of the same issues as the ISV, but from a slightly different perspective.

This book is intended to be a catalyst for action aimed at a range of people inside and outside your organization

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Stephen Parker (GAICD, MACS Snr CP) A translator between Directors, CxO's and IT Pros, connecting Digital Transformation to Business Transformation. With over 30 years of business transformation experience, Stephen provides creative and challenging thinking that aligns essential business needs with innovative technology. He has gained experience in executive leadership roles (from startups to multinationals), working closely with leading software vendors on their global cloud strategy, providing associate services to industry analysts, sharing knowledge as a keynote speaker and university lecturer, offering independent consulting services and writing a variety of books covering the technology space. (www.linkedin.com/in/sjkparker)

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