Think Like a Marketer Train Like an Ld Pro Strategies to Ignite Learning

Bianca Baumann

7 valoraciones de Goodreads

Idioma: inglés

Editorial: Association for Talent Development, 2025

1960231197 / 9781960231192

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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Condición: Usado - Aceptable

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Descripción del artículo del vendedor

Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people?s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value?all of which are key to learning design. When done well, learning design grabs participants? attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers? To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You?ll discover: What makes marketing so persuasive and how to apply it to learningHow to craft magnetic learner personas and journeys to pull people inTactics for writing and designing content to capture attentionDigital tools and automation strategies to multiply your effectivenessWays to measure and optimize for maximum results Whether you?re new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.…

N° de ref. del artículo 00106174623

Título
Think Like a Marketer Train Like an Ld Pro Strategies to Ignite Learning
Autor
Bianca Baumann
Editorial
Association for Talent Development
Año de publicación
2025
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1960231197
ISBN 13
9781960231192

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,75
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Descripción de la tienda

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Información empresarial del vendedor

SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538