Think Digital, Beyond Digital (Paperback)

Idioma: inglés

Editorial: Business Expert Press, Sterling Forest, 2026

1637429568 / 9781637429563

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Paperback. Most companies talk about digital transformation. Few actually transform. Think Digital, Beyond Digital isn't another book about technology, it's a book about clarity, simplification, and change. Rui Pedro Silva reveals why 70% of transformations fail and what the best leaders and organizations do differently: they stop chasing trends and start thinking beyond digital while going digital. After two decades leading global change in companies such as Puma, adidas, and A.P. MollerMaersk, Rui Pedro Silva delivers a field-tested roadmap to make your business truly digital first, by thinking it from the outside in and building it from the inside out. He combines hard-won executive experience with peer-reviewed academic research to bring structure and simplicity to what often feels chaotic. Through real stories, from small shops that went global to giants that lost their way, Rui Pedro Silva shows how to connect strategy with behavior and vision with execution using his signature frameworks: ASCEND, FRAME, SCRIPT, ENRICH, CORE5, and the 4-Floor Model. Each one turns complexity into clarity and change into measurable progress. If you're tired of buzzwords and want to truly lead transformation, not just manage it, this book is your blueprint. Whether you run a startup or a multinational, it will help you see your organization as it really is, understand your market and customers, align people around what matters most, and build momentum that lasts. Because digital transformation isn't about being the most technical. It's about being the most ready to change. Rui Pedro Silva sheds light on why typical digital initiatives fall short and how to cut through the noise by rethinking strategy and execution. Grounded in field-tested insights from major brands, the roadmap offers clear frameworks to connect vision, behavior, and market needs for lasting organizational change. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

N° de ref. del artículo 9781637429563

Título
Think Digital, Beyond Digital (Paperback)
Autor
Rui Pedro Pedro
Editorial
Business Expert Press, Sterling Forest
Año de publicación
2026
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1637429568
ISBN 13
9781637429563

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 29 de junio de 2022

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