T�tulo: Testing with Humans: How to Use Experiments to Drive Faster, More Informed Decision Making.
Editor: Giff Constable
Fecha de publicaci�n: 2018
Idioma: Ingl�s
ISBN 10: 0990800938
ISBN 13: 9780990800934
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: As New

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Sinopsis

Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions “Should we do this?” or “Am I right about this?” If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel, Testing with Humans is concise, highly practical, and packed with useful tactics and tips and examples to answer key questions:+ Why run experiments?+ When to test the business versus the product?+ What makes a good experiment?+ How do you turn experiments into decisions and actions?+ How can we bring experiments into our business culture?

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