Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact

Idioma: inglés

Editorial: Amacom, 2007

0814409148 / 9780814409145

Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up." This book teaches readers how to tell six kinds of stories. Part 1 explains how to shift from normal "business thinking" to story thinking. Part 2 describes the six types of story, and walks readers through the process of finding their own inspiring stories. Part 3 outlines five practical principles that maximize story as a tool to understand as well as persuade. Readers can also make journal entries to capture and develop story ideas. The book is - naturally - full of inspiring stories (some very funny). The style is lively and personal, yet eloquent and sophisticated.…

N° de ref. del artículo CIN0814409148VG

Título
Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact
Autor
Annette Simmons Competitividad Gerencial
Editorial
Amacom
Año de publicación
2007
Estado
Very Good
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0814409148
ISBN 13
9780814409145

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde el 23 de marzo de 2026

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,62
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538