Teaching Cases in Tourism, Hospitality and Events

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers: - General management, including innovation, ethics, and sustainability; - Strategic management, including business models, SWOT analyses and internationalisation; - Human resource management, including motivating employees, conflict management and work-life balance; - Marketing, including managing service quality, branding and new service development; - Financial management, including budgeting, risk management and forecasting; - Operations management, including food and beverage delivery, revenue management and health and safety. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.

Saurabh Kumar Dixit, Ph. D., is a Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021) and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Wine Tourism and Routledge Handbook of Collaborative Consumption in Tourism. He has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member and guest editor of many international journals such as the International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourism Recreational Research, Anatolia, Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Foodservice Business Research, Qualitative Market Research and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.

Senthilkumaran Piramanaygam PhD. is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialisation in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic management in hospitality, consumer behaviour, the experience economy, and behavioural economics. He holds more than 20 years of experience in teaching hospitality, business management and tourism to both undergraduate and post graduate students. He has contributed many research works to peer reviewed books and international journals.

Dr Julia N. Albrecht is a Senior Lecturer in Tourism at the Department of Tourism, University of Otago, New Zealand. Her research interests include tourism management and strategy, visitor management, guiding and interpretation, and nature-based tourism. Julia's work has been published in leading journals such as Annals of Tourism Research, Journal of Sustainable Tourism, and International Journal of Tourism Research. She is the editor of Visitor Management in Tourism Destinations, published by CABI. Current projects investigate the management of New Zealand's ecosanctuaries, as well as the implementation of sustainability in destination management in New Zealand and Austria. Julia is a co-editor of the Journal of Outdoor Recreation and Tourism as well as on the Editorial Board of the Journal of Hospitality and Tourism Research.

is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and International Journal of Cyber Warfare and Terrorism (IGI-GlobalUS). Besides being Senior Researcher in the Department of Economics at University of Palermo, Argentina, he is a global affiliate of the Tourism Crisis Management Institute (University of Florida, US), the Centre for Ethnicity and Racism Studies (University of Leeds), The Forge (University of Lancaster and University of Leeds UK) and The International Society for Philosophers, hosted in Sheffield UK. With more than 700 published papers and 25 books, Korstanje was awarded as Outstanding Reviewer 2012, International Journal of Disaster Resilience in the Built Environment, University of Salford, UK; Outstanding Reviewer 2013, Journal of Place Management and Development, Institute of Place, Manchester Metropolitan University, UK and Reviewer Certificate of Acknowledgement 2014, International Journal of Contemporary Hospitality Management (IJCHM), University of Central Florida, US. Now he co-edits almost 10 specialized journals in such themes as human rights, mobility, tourism and terrorism. Korstanje is subject to biographical records for Marquis Who's Who in the World since 2009. He has been nominated for 5 honorary doctorates for his contribution in the study of the effects of terrorism in tourism. In 2015 he was awarded Visiting Research Fellow at the School of Sociology and Social Policy, University of Leeds, UK and the University of La Habana, Cuba. In 2017 he was elected as Foreign Faculty Member of AMIT, Mexican Academy in the study of Tourism, which is the most prominent institution dedicated to tourism research in Mexico. Now he works as an editorial advisory board member of Cambridge Scholar Publishing UK and IGI Global US.

Dr. Evarisa M. Nengnong is a seasoned tourism and hospitality professional with extensive experience across academia and industry. She earned her PhD from the Department of Tourism and Hotel Management at North-Eastern Hill University (NEHU), Shillong, and holds a Master's in Tourism and Travel Management and a Bachelor's in Hotel Management and Administration. With over ten years of professional experience in hotels, media, events, airlines, and marketing, Dr. Nengnong offers a comprehensive understanding of the tourism and hospitality sector. She has spent four years in academia, serving as an Assistant Professor at the Atharva Group of Institutes, Mumbai, and the Army Institute of Hotel Management and Catering Technology, Bengaluru. She has also been a guest lecturer at NEHU and ICFAI University. Her research interests include tourism marketing, hospitality, tea tourism, eco-tourism, community-based tourism, and sustainability. Passionate about student mentorship and responsible tourism, she continues to contribute significantly to both academic and professional fields.