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Detalles bibliogr�ficos

T�tulo: Talking to Humans Success Starts with Understanding Your Customers
Editor: Giff Constable
Fecha de publicaci�n: 2014
Idioma: Ingl�s
ISBN 10: 099080092X
ISBN 13: 9780990800927
Encuadernaci�n: Encuadernaci�n de tapa blanda
Ilustrador: Fishburne, Tom
Estado: Good

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Sinopsis

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

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