Librería:
preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 5 de agosto de 2024
Talking Green | Exploring Contemporary Issues in Environmental Communications | Denise Sevick Bortree (u. a.) | Taschenbuch | 250 S. | Englisch | 2012 | Peter Lang | EAN 9781433117909 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu Print on Demand. N° de ref. del artículo 105661734
In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one "right answer" to the question of environmental communications strategies and tactics, just as there is no one "environmental communications". The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach – from the practical to the theoretical and back to the practical – is designed to narrow the gap between research and application and provide insights to interested parties in both areas.
Acerca del autor:
Lee Ahern is Assistant Professor in the Advertising & Public Relations Department in the College of Communications at Penn State University and Senior Research Fellow for the Arthur W. Page Center for Integrity in Public Communication. His research focuses on the description, analysis, and ethics of strategic messages, primarily in the context of environmental and health communications. Dr. Ahern is also Vice Head of the International Environmental Communications Association.
Denise Sevick Bortree is Assistant Professor in the Advertising & Public Relations Department in the College of Communications at Penn State University and Senior Research Fellow for the Arthur W. Page Center for Integrity in Public Communication. Her scholarship focuses on ethical strategies that organizations use to cultivate long-term, stable relationships with key audiences. Dr. Bortree’s award-winning research has appeared in many peer-reviewed journals such as the Journal of Public Relations Research, Nonprofit Management & Leadership, and the International Journal of Nonprofit and Voluntary Sector Marketing.
Título: Talking Green | Exploring Contemporary ...
Editorial: Peter Lang
Año de publicación: 2012
Encuadernación: Taschenbuch
Condición: Neu
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
Paperback. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized. Nº de ref. del artículo: M1433117908Z3
Cantidad disponible: 1 disponibles
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
paperback. Condición: Very Good. Nº de ref. del artículo: mon0003109592
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1433117908I2N00
Cantidad disponible: 1 disponibles
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 54429574-75
Cantidad disponible: 1 disponibles
Librería: suffolkbooks, Center moriches, NY, Estados Unidos de America
paperback. Condición: Very Good. Fast Shipping - Safe and Secure 7 days a week! Nº de ref. del artículo: 3TWDDA005D1M
Cantidad disponible: 1 disponibles
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Taschenbuch. Condición: Neu. Neuware -In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach ¿ from the practical to the theoretical and back to the practical ¿ is designed to narrow the gap between research and application and provide insights to interested parties in both areas.Books on Demand GmbH, Überseering 33, 22297 Hamburg 250 pp. Englisch. Nº de ref. del artículo: 9781433117909
Cantidad disponible: 2 disponibles
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas. 250 pp. Englisch. Nº de ref. del artículo: 9781433117909
Cantidad disponible: 2 disponibles
Librería: moluna, Greven, Alemania
Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Analyzes and explores some of the dominant obstacles confronting environmental advocates. This book identifies and explores some of the common questions and challenges that confront environmental communicators.In Talking Green, leading communicat. Nº de ref. del artículo: 118392835
Cantidad disponible: Más de 20 disponibles
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas. Nº de ref. del artículo: 9781433117909
Cantidad disponible: 1 disponibles