TYPECASTING: AN ASSEMBLY OF ICONIC, FORGOTTEN AND

An Assembly of Iconic, Forgotten and New Vitra Characters

During Milan’s Design Week 2018, the Vitra exhibition »Typecasting,« curated by Robert Stadler, presented 200 objects in the former sports hall La Pelota in the city’s Brera district.

In addition to generous photographic documentation of the event, this eponymous publication , designed by Zak Group, critically investigates how design evolves under the influ ence of social media. By presenting the objects as characters, »Typecasting« is as much about furniture as it is about ourselves. Whereas furniture’s practical function is a given, its representational role has dramatically evolved: furniture and objects become props for self-staging on social media and online.