Sustainable and Collaborative Tourism in a Digital World (Paperback)

Idioma: inglés

Editorial: Goodfellow Publishers Limited, Oxford, 2021

1911635778 / 9781911635772

  • Tapa blanda
  • Nuevo
Ver todos los detalles

Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 12 de octubre de 2005

Ver los artículos de este vendedor
Tapa blanda

Condición: Nuevo

EUR 57,88

 Gastos de envío gratis 
Se envía dentro de Estados Unidos de America

Cantidad disponible: 1 disponibles

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

Paperback. This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019.With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal. Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

N° de ref. del artículo 9781911635772

Título
Sustainable and Collaborative Tourism in a Digital World (Paperback)
Autor
Alain Decrop
Editorial
Goodfellow Publishers Limited, Oxford
Año de publicación
2021
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1911635778
ISBN 13
9781911635772

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 12 de octubre de 2005

Tarifas de envío en Estados Unidos de America

ArtículoDe 6 a 14 días hábilesDe 6 a 16 días hábiles
Primer artículoEUR 0,00EUR 0,00
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Información empresarial del vendedor

APOLLO ONLINE CORP.

605 Geddes Street
Wilmington, DE Estados Unidos de America 19805