Sun Tzu for the Digital Age : The Uncut Version

Sun Tzu for the Digital Age: the BUSINESS person’s step-by-step guide to DOMINATE and INFLUENCE your industry, WIN online customers, and EARN with social sales (The UNCUT Version) applies strategic warfare principles adopted from Sun Tzu’s Art of War to your business, especially where it pertains to migrating and integrating your marketing operations with the internet. This book is uncut as it is designed to emulate the rigorous military training environment. Today’s digital environment has opened business opportunities to a global degree. The marketing landscape has evolved from a near shoot-in-the-dark-strategy to a very targeted approach thanks to things like algorithms and search engine optimization. Today you can profile your customer and target them with great accuracy through the digital space. Although it is now easier to reach your target audience, one thing characterizes business in the digital age: the war for customers. Even more so than before, technology enables faster and more comprehensive choices, and your brand must now fight for dominance, relevance, innovation and service delivery to maintain its cutting edge amongst similar brands. Whether you are an entrepreneur, a director, a manager, a supervisor; a marketer or salesman, today’s business battleground is defined by the internet. This war is very basically a war over customers and market share. With Sun Tzu, the secrets to winning this war are revealed, and show you how to conduct strategic assessments of the market environment, including the profiling of your target customers, to develop your online business strategy. Key to winning customers, is to be highly visible and present on every digital platform where your customers are. Furthermore, you want to be regarded as reliable, trustworthy, engaged and interested in your customers. You want to be considered in their minds as being the preferred source for the products and services you offer. To do this, you need to dominate your market space because your competitors seek to achieve what you want. As a business person, have you asked yourself what you are doing to dominate your market space? What are you doing to influence your industry and set the pace and tone for current and future business? Are you being the thought leader in your space? How well do you know your industry, your market and your customers? You need to develop your knowledge and apply it to leverage your business into a strategic advantage in business, to win customers online. Such knowledge will also enable you to understand how to drive your sales and marketing troops to greater success; afterall it is they who interact on the battlefield. Your troops become responsible for social sales. Are they sufficiently trained and equipped with the skills to sell your brand socially? Sun Tzu for the Digital Age is a practical, must-have, easy-to-apply book for every business person, entrepreneur, and marketer wanting to succeed and shows you how to: - Assess the market, your competition and customers - Apply the rules of engagement to social sales - Hold your “battle formations” (that is implement your online strategy) to dominate your space - Stay informed with relevant market and digital intelligence - Influence your industry online