Successful Selling Strategies: Concepts in Complex Selling. Este artículo no está disponible.Successful Selling Strategies: Concepts in Complex Selling

Successful Selling Strategies

Dave Traynor began his 30-year career as a door-to-door salesman while earning a degree in mathematics and a commission in the U.S. Army at St. Bernadine of Siena College. While in the service, he began his technical career as a systems analyst at White Sands Proving Grounds. His industrial career began as a systems designer for Pratt & Whitney Aircraft Co. He then joined the General Electric Co., and after five successful sales years, became a product applications and selling consultant. At GE, Mr. Traynor developed and conducted both product and related sales training seminars for over 25 branch offices throughout the U.S. In 1984, he joined The Boeing Co. to establish and conduct similar programs for Boeing Computer Services at the Dallas Infomart and later for Boeing's London sales office. In 1991, he formed Bonner Consulting and developed "Concepts in Complex Selling", a seminar on which this book is based.