Style First

Mieke Gerritzen hat einen starken visuellen Stil entwickelt, der sich Schritt für Schritt in eine Vision gewandelt hat – eine klare Vision über den Zustand der Welt: eine Konsumgesellschaft, in welcher Ruhm, Macht und Geld den Ton angeben.

Ihre kleinen Buchserien sind in sich abgeschlossene Projekte eine Kunstform, die Ideen zu Trends in Design, Politik und Wirtschaft ausdrückt.

Die intellektuelle " Visual Power Show" ist ein kritischer Beitrag zur Diskussion um visuelle Kultur und den Einfluss von Medien, Technik und der Wirtschaft auf das Bildliche.

" Beautiful World" ist ein typographischer Film, der erste seiner Art, ein Film über eine visuelle Sprache der Zeichen, Codes und aktuellen Strömungen. Er hat das Ziel, Produkte, Visionen, Ansichten, Politisches und Subkulturelles im Namen des sichtbaren wirtschaftlichen Wachstums zu verbreiten.

In " Style First" treibt Gerritzen die Macht des Visuellen und der Vision auf die Spitze. Sie verwendet die charakteristischen Merkmale eines Hochglanz (Frauen)Magazins mit kurzen Artikeln, Ideen, Tipps, Slogans, Interviews, graphischen Illustrationen, Fotos und mehr – ohne daraus eine Persiflage zu machen.

Mieke Gerritzen developed a strong visual style which slowly became a vision – a clear vision about the state of the world: a place for consumption where fame, power and money are creating the atmosphere. Her small book series are projects by themselves, an artform to express ideas about trends in design, politics and economics.

In the intellectual first part of the book - "Visual Power Show" - you will find a critical contribution to the discussion around visual culture and the influence of media, technology and economics on the image.

"Beautiful World", the scond part, is a typographical movie, the first in the world, a film about a visual language of signs, codes and trends with the goal of deploying products, visions, statements, politics, subcultures and everything possible in the name of visible economic growth.

In " Style First" Gerritzen drives the power of visuals and vision to a climax using the characteristics of a glossy (woman) magazine such as short articles, ideas, tips, slogans, interviews, graphics, photos and more – without being a persiflage.

Mieke Gerritzen ( 9 2) was born in Amsterdam. Studied there at the Rietveld Academy audio visual media, she graduated in 987. In the early nineties Gerritzen was one of the first designers involved in the developpement of digital media in the Netherlands. She did the logo and website design of XS4ALL, the leading Internet provider at this moment. She was involved as the head of design at the digital department of VPRO. At the Society for old and new Media (De Waag) she was designdirector of the medialab. Gerritzen did the design for the Dutch Public Broadcast Organisation channel 3 (NOS) from 999 until 2 3. She is the founder of NL.Design in 2 , her own design studio. NL.Design makes designs for all media and works with many different designers, writers and artists.

In 2 she started the All Media Foundation for the organization and production of movies, publications and events like " The International Browserday" in New York, Berlin and Amsterdam and more recent " The Biggest Visual Power Shows".

Gerritzen is head of the design department Sandberg Institute, the post-graduate course connected to Gerrit Rietveld Academy in Amsterdam. Mieke Gerritzen received many prizes and gives lectures and presentations worldwide.

Chantal Prod Hom is director of the mudac – mudée de design et d arts appliqués contemporains in Luasanne