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Detalles bibliogr�ficos

T�tulo: The Strategy Process : Concepts, Contexts, ...

Editorial: Pearson Education, Limited

A�o de publicaci�n: 1995

Encuadernaci�n: Encuadernaci�n de tapa dura

Condici�n: Very Good

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Sinopsis:

For Graduate Level Courses in Strategic Management and Business Policy.

This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up―to―date look at how actual companies act strategically and the research driving them.

Rese�a del editor:

New edition of an eclectic text for the field of business policy, or, as it is now more popularly called, strategic management. The text combines theory, practice, and discussion of the linkage between the two in its coverage of strategy and organization. Rather than discussing implementation as i

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