The Strategy Process: Concepts, Contexts and Cases

This is the first European edition of Mintzberg and Quinn's "Strategy Process". Based upon the second edition of the original, this version has been radically revised to produce a shorter, more European approach: more than 60% of the cases are now fully European. There are important new readings to replace older or inappropriate readings and a new section on the "global context" is included. All of the revisions have been made in response to extensive feedback from European adopters.