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N� de ref. del art�culo 6545-9780134558585

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Detalles bibliogr�ficos

T�tulo: The Strategy Process: Concepts, Contexts and Cases: Concepts, Context and Cases
Editor: - -
Fecha de publicaci�n: 1995
Idioma: Ingl�s
ISBN 10: 0134558588
ISBN 13: 9780134558585
Encuadernaci�n: Paperback
Edici�n: 3� Edici�n
Estado: Very Good

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Sinopsis

This collection of readings is combined with cases from James Brian Quinn. It present an up-to-date look at how actual companies act strategically and the research driving them. While retaining many of the classic cases and articles, this edition includes new organization and strategy concepts to emerge in the last few years: core competency strategies; strategic outsourcing; managing with the new digital technologies; and managing hypercompetition, with 13 new readings and 17 new cases.

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