Strategy Formulation and Implementation: Tasks of the General Manager

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366 Pages Indexed. Covers show very light to corners and edges and there is a blacked out name on the half title page. Text pages are tight bright, and white. Nomarks. This fourth edition of Strategy Formulation and implementation represents a major revision and incorporates significant new features. We have reorganized the presentation into IO chapters, improved the graphics, streamlined the presentations, broadened the coverage in several areas, created a four-chapter module on business- level situation analysis and a two-chapter section on strategic analysis in diversified companies, developed Analytical Checklists at the end of most chapters to highlight the key components of strategic thinking and strategic analysis, inserted nine new Illustration Capsules, and included six recent journal articles to form a text-readings package. Throughout, the content reflects new contributions to the strategic management literature, a more straightforward conceptual framework, and a sharper focus on concepts, analytical techniques, and practitioner experiences. N° de ref. del artículo 21028

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