Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

Idioma: inglés

Editorial: Free Press, 2002

0684855542 / 9780684855547

Librería: Book Express (NZ), Shannon, Nueva ZelandaBook Express (NZ)

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Vendedor de IberLibro desde 10 de febrero de 2021

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Descripción del artículo del vendedor

435 pages. How did a pioneering company in the semiconductor industry not only survive b ut thrive in the face of the explosive change and upheavals that forced it to tr ansform itself twice in the course of its thirty-year history? The answer lies i n the quality of its strategy-making process, contends leading strategic managem ent scholar Robert A. Burgelman in this extraordinary book based on an exhaustiv e twelve-year study he conducted inside Intel Corporation.Granted the opport unity to track Intel's strategy-making through his close teaching collaboration with its chairman, Andy Grove, at Stanford Business School since 1988, Burgelman has written a definitive and far-reaching account of how highly educated top ma nagers groped their way through strategic conundrums. His account of the evoluti on of key events in Intel's history is illustrated with extensive quotes from it s cofounder Gordon Moore, Andy Grove, current CEO Craig Barrett, and dozens of o ther Intel executives. His study allows these leaders to speak for themselves in scores of highly rendered executive portraits.Using thoroughly tested conce ptual tools, Burgelman first documents the key role played by mid-level managers in transforming Intel from a memory company into a microprocessor company durin g the late 1970s and early 1980s, which led to the heartbreaking decision to aba ndon the business on which the company had been founded in 1968. He then makes r eaders eyewitnesses to the complex set of complementary strategic thrusts orches trated by Andy Grove to make Intel capi- talize on the extraordinary opportuniti es associated with the phenomenal growth of the PC industry during the late 1980 s and the 1990s. He reconstructs Grove's resolution of the struggle between two.…

N° de ref. del artículo 7067au

Título
Strategy Is Destiny: How Strategy-Making Shapes a Company's Future
Autor
Robert Burgelman,Andrew S. Grove
Editorial
Free Press
Año de publicación
2002
Estado
Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0684855542
ISBN 13
9780684855547
Dimensiones
15.57cm x 3.81cm x 23.49cm
Catálogos de vendedores
Business

Book Express (NZ)

Shannon, Nueva Zelanda

Vendedor de 3 estrellas

Vendedor de IberLibro desde 10 de febrero de 2021

Tarifas de envío de Nueva Zelanda a Estados Unidos de America

ArtículoDe 14 a 45 días hábilesDe 14 a 20 días hábiles
Primer artículoEUR 37,70EUR 65,53
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A small friendly online-only bookshop located in Shannon, New Zealand. We try to stock something for everyone, from modern affordable paperback novels through to older and more unusual works.

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Book Express Ltd

128 Heke Street
Wellington, Nueva Zelanda 6035