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Detalles bibliogr�ficos

T�tulo: The Strategy Concept and Process: A Pragmatic Approach
Editor: Prentice Hall
Fecha de publicaci�n: 1995
Idioma: Ingl�s
ISBN 10: 0134588940
ISBN 13: 9780134588940
Encuadernaci�n: Paperback
Estado: Used; Very Good

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Sinopsis

This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.

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