T�tulo: The Strategist's Analysis Cycle: Handbook: How Advanced Data Collection and Analysis Underpins Winning Strategies: Handbook
Editor: LID Publishing
Fecha de publicaci�n: 2017
Idioma: Ingl�s
ISBN 10: 1911498363
ISBN 13: 9781911498360
Encuadernaci�n: Paperback
Estado: Very Good

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Sinopsis

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

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Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands.

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