Strategic Pharmaceutical Marketing

Idioma: inglés

Editorial: Pharmamed Press Okt 2019, 2019

9386819775 / 9789386819772

Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000

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Descripción del artículo del vendedor

This item is printed on demand - Print on Demand Titel. Neuware -The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing.The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It highlights the political, economical, social, technological and regulatory perspectives of pharmaceutical marketing, examines consumers, prescribers and explores positive marketing, pricing and distribution strategies. It provides a detailed explanation of pharmaceutical marketing as well as provides real-world case studies to demonstrate certain aspects.The book is scripted from an industry and academic perspective. It allows pharmaceutical marketers to have a detailed understanding of the functions of pharmaceutical marketing thus, helping them plan their marketing strategies in a more accurate and precise way.Individuals entering the field of marketing pharmaceutical products - sales personnel, assistant product managers, marketing staff as well as policy makers will achieve an in-depth understanding of the pharmaceutical industry. The marketing models described in the book along with promotion, distribution, and pricing scenarios, competitive analysis and market research will benefit the pharmaceutical marketer as a wholeThe book would provoke you to think of the surface and latent problems in new ways, find out different and more imaginative solutions and reflect on different options for tomorrow to scope with the chang ing situations.The book also deals with pharmaceutical marketing financial analysis to help measure the success of the marketing decisions and return on investment.This book, written in a reader-friendly style will help the marketers and CEOs of the pharmaceutical industry to bring about synergy in their strategies and operations, by thinking about the options, and looking at innovation as an important ingredient for progress. It will also help to generate cost-effective and new marketing approaches. Professionals in healthcare as also marketing executives in other industries will also find the book useful.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 392 pp. Englisch. …

N° de ref. del artículo 9789386819772

Título
Strategic Pharmaceutical Marketing
Autor
Raja B Smarta
Editorial
Pharmamed Press Okt 2019
Año de publicación
2019
Estado
Neu
Encuadernación
Buch
Idioma
inglés
ISBN 10
9386819775
ISBN 13
9789386819772
Edición
2ª Edición
Peso del artículo
752 gramos
Dimensiones
240x161x26 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 23 de enero de 2017

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ArtículoDe 60 a 60 días hábilesDe 60 a 60 días hábiles
Primer artículoEUR 60,00EUR 75,00
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

Especialidad

Modernes Antiquariat - Bücher von 1960 bis heute

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buchversandmimpf2000

Alemania

Impressum

Gesetzliche Anbieterkennung:

Thorsten Retsch
Buchversand Mimpf2000
Oberölschnitz 16
95517 Emtmannsberg
Deutschland
Telefon: 092092023188
E-Mail: order@buchversandmimpf2000.de
USt-IdNr.: DE 235096871

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