The Strategic Management of Information Systems: Building a Digital Strategy (eng)
Peppard, Joe
ISBN 10: 047003467X ISBN 13: 9780470034675
Editorial: Wiley, 2016
Nuevos
Encuadernación de tapa blanda
Librería:
Brook Bookstore On Demand, Napoli, NA, Italia
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 11 de octubre de 2022
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
N° de ref. del artículo 711334b96e731b73a57ff6d74df567b9
Sinopsis:
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Acerca del autor:
Joe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: The Strategic Management of Information ...
Editorial: Wiley
Año de publicación: 2016
Encuadernación: Encuadernación de tapa blanda
Condición: new
Edición: 4ª Edición