Paperback. Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: ?Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. ?Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. ?Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, form international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management: content process in the international hospitality and tourism industry also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry.Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field.Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, and case studies with additional exercises and web links for students. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Detalles bibliogr�ficos

T�tulo: Strategic Management for Hospitality and Tourism (Paperback)
Editor: Butterworth-Heinemann, Oxford
Fecha de publicaci�n: 2007
Idioma: Ingl�s
ISBN 10: 075066522X
ISBN 13: 9780750665223
Encuadernaci�n: Paperback
Estado: new

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Sinopsis

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Acerca del autor

Fevzi Okumus is Associate Professor and Chair of Hospitality Services Department, Rosen College of Hospitality Management, The University of Central Florida, Orlando FL. US.
Levent Altinay is a Reader in Strategic Management in the Service Industry at Oxford Brookes University, Business School, UK.
Prakash Chathoth is Assistant Professor in the School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong.

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