T�tulo: Strategic Management and Competitive Advantage: Concepts, 3rd Edition
Editor: Pearson College Div (edition 3)
Fecha de publicaci�n: 2009
Idioma: Ingl�s
ISBN 10: 0136094945
ISBN 13: 9780136094944
Encuadernaci�n: Paperback
Edici�n: 3.
Estado: Fair

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Sinopsis

For courses in strategy and strategic management.

Core strategic management concepts without the excess.

Just the essentials―Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

Rese�a del editor

For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

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